A copywriter’s portfolio is an essential tool for showcasing their writing skills to potential clients, employers, and customers. It typically includes a writer’s top work, such as writing samples, finished projects, case studies, and client feedback. An effective portfolio showcases a writer’s skills and helps potential clients understand what they can expect from their services. In this article, I’ll be sharing some of the best copywriter portfolios for readers to gain insights.
How to showcase your work
One of the best ways to create a copywriting portfolio is by showcasing your work on your personal website. This can include different styles of writing, such as website copy, blog posts, landing pages, press releases, sales pages, white papers, long-form content, and social media content. A copywriting website should have a brief description of your services and contact information for potential clients to reach out to you.
Copywriting is such a high-demand skill right now that there are a number of writers on Fiverr that are making 6 figures every month. Our writer Kelly also recently shared how easy it is to earn on Fiverr. In 2022, Kelly made $168K writing part-time as a copywriter.
When creating a copywriting portfolio, it’s a good idea to dedicate a separate page to showcase your portfolio examples. This page can include actual clients’ work or a made-up project that demonstrates your writing skills. It should also include a lot of time and effort in creating high-quality samples that demonstrate your expertise in the field.
30 Copywriters that you can Learn From
If you’re looking to improve your copywriting skills, there’s no better way than to learn from the best. Here are 30 copywriters with impressive portfolios to study and gain inspiration from. So NO EXCUSE to say you can’t learn from the best copywriter out there.
1) Gari Cruze
Gari Cruze, a freelance copywriter with a track record of collaborating with local businesses, provides an excellent illustration of an impressive copywriting portfolio. His portfolio features a black background and emphasizes his experience creating content for small businesses, ad campaigns, and social media ads. He also includes a portfolio section dedicated to his writing style and showcases his creative process.
2) Clare Barry
Another excellent example of a copywriting portfolio is Clare Barry’s portfolio site. Her website has a simple color scheme and highlights her writing skills in marketing copy, website pages, product descriptions, and social media content. She also includes a section with client testimonials, which is essential for building trust with potential customers and employers.
A copywriting course can also be a great start for aspiring copywriters to develop their skills and build their portfolios. Having a strong copywriting portfolio is crucial in showcasing your writing abilities to potential clients and employers. It’s important to curate a portfolio that highlights your best work.
3) Joanna Wiebe: Copyhackers
Joanna Wiebe is the go-to person for all things copywriting. As the founder of Copyhackers, she has made it her mission to teach entrepreneurs and marketers how to write persuasive and effective copy that converts. With over a decade of experience in the industry, Joanna has helped countless businesses achieve their marketing goals through her proven techniques and strategies.
Her expertise has been sought after by some of the biggest names in the business world, and her work has been featured in publications such as Forbes and Inc. If you want to take your copywriting skills to the next level, there’s no one better to learn from than Joanna Wiebe.
4) Neville Medhora: Kopywriting Kourse
Neville Medhora is a name that every aspiring copywriter should know. As the founder of Kopywriting Kourse, he has established himself as a go-to resource for anyone who wants to learn how to write compelling copy that sells. With years of experience under his belt, Neville has a knack for simplifying complex concepts and making them easy for anyone to understand.
He has worked with companies big and small, helping them to craft copy that resonates with their target audience and drives sales. His writing has been featured in notable publications such as Forbes and The Huffington Post. If you’re serious about improving your copywriting skills, Neville Medhora’s Kopywriting Kourse is a must-have resource in your arsenal.
5) Laura Belgray: Talking Shrimp
Laura Belgray is a copywriting powerhouse, and her company Talking Shrimp is a testament to her skills. With a unique and quirky style, Laura has become known for creating copy that captures the attention of readers and keeps them engaged.
Laura has helped a wide range of clients, from small businesses to major brands, develop copy that stands out in a crowded marketplace. Her expertise has been featured in top publications like Entrepreneur and Forbes, and she’s even been invited as a speaker for major conferences such as South by Southwest.
If you’re looking for a copywriting expert who can inject personality and creativity into your brand messaging, Laura Belgray is the perfect choice.
6) Henneke Duistermaat: Enchanting Marketing
Henneke Duistermaat is a writer, marketer, and founder of Enchanting Marketing. She’s known for her unique approach to content creation, which combines storytelling, psychology, and persuasive writing. Her work has been featured in Forbes, Entrepreneur, and Copyblogger, among others.
Duistermaat’s philosophy is based on the idea that marketing should be about building relationships, not just selling products. She believes that by creating content that resonates with your audience, you can build trust, establish authority, and ultimately, turn them into loyal customers.
Enchanting Marketing: The Magic Formula
Duistermaat’s approach to content creation is based on a simple formula: Attention + Empathy + Story = Enchantment.
Attention: To captivate your audience, you need to grab their attention from the very beginning. This means crafting headlines that are intriguing, provocative, and relevant to your audience.
Empathy: Empathy is the ability to understand and share the feelings of others. In marketing, it means putting yourself in your audience’s shoes and understanding their needs, desires, and pain points.
Story: Storytelling is a powerful tool for creating enchanting content. It’s a way to connect with your audience on an emotional level and bring your message to life.
Duistermaat’s approach to storytelling is one of the best I’ve seen in the market. Her writing involves using metaphors, anecdotes, and vivid descriptions to create a compelling narrative that resonates with your audience.
7) Ash Ambirge: The Middle Finger Project
When it comes to unconventional copywriting, Ash Ambirge is the mastermind behind The Middle Finger Project. Her unique approach to writing has helped countless entrepreneurs and businesses break free from the stale and uninspired copy that plagues many industries.
Ash’s writing style is bold and fearless, aiming to captivate readers and maintain their interest throughout. Well-known publications like The Huffington Post and Inc. have featured her work, and she is considered a prominent figure in the realm of online business. To add a touch of creativity and edginess to your writing, turn to Ash Ambirge and The Middle Finger Project.
8) Eddie Shleyner: VeryGoodCopy
Eddie Shleyner is the man behind VeryGoodCopy, a copywriting resource that lives up to its name. With years of experience writing for major brands and publications, Eddie has a knack for crafting copy that cuts through the noise and captures the attention of readers. His writing is clear, concise, and highly persuasive, designed to drive action and achieve results. Eddie has contributed to prominent publications such as Forbes and Adweek, and industry professionals frequently invite him to speak and seek his advice as a copywriting consultant.
9) David Ogilvy: Ogilvy & Mather
David Ogilvy is a true legend in the world of advertising and copywriting. As the founder of the agency Ogilvy & Mather, he helped shape the industry into what it is today. His iconic campaigns for brands such as Rolls-Royce and Dove set the standard for effective advertising, and his writing style is still studied and emulated by copywriters around the world. David’s book “Confessions of an Advertising Man” remains a must-read for anyone in the industry, and his perspectives on strategy, branding, and storytelling remain relevant to this day.
10) Joe Coleman: Contently
One name that should be on every marketer’s radar is Joe Coleman. As the CEO of Contently, he has been at the forefront of the content marketing revolution, helping brands tell their stories and engage with audiences in meaningful ways. With a focus on quality content that resonates with readers, Joe has built Contently into a powerhouse platform that connects brands with top-tier writers and editors.
Additionally, his expertise has been featured in publications such as Forbes and Entrepreneur, and he’s a sought-after speaker on the topics of content marketing and brand storytelling.
11) Heather Lloyd-Martin: SEO Copywriting
Heather Lloyd-Martin is a top expert in SEO copywriting. Through her company SuccessWorks, she has helped many businesses improve their search rankings and increase traffic with quality content. Heather’s approach combines knowledge of search algorithms and human behavior to create engaging, optimized copy. She’s a respected authority in SEO and content marketing, with her insights appearing in publications like Forbes and Search Engine Journal. Heather is also a popular speaker and consultant in the industry.
12) Ramit Sethi: I Will Teach You To Be Rich
Ramit Sethi is a financial guru who has helped thousands of people transform their financial lives with his platform “I Will Teach You To Be Rich”. Through his books, courses, and blog, Ramit provides practical advice on everything from budgeting and investing to negotiating salaries and starting businesses. His writing is clear, concise, and easy to understand, making complex financial topics accessible to anyone. Ramit’s work has been featured in major publications such as The New York Times and The Wall Street Journal, and he’s a sought-after speaker and consultant in the world of personal finance.
13) Nick Usborne: Conversational Copywriting
Nick Usborne is an expert in conversational copywriting, with 30+ years of experience. He uses engaging, conversational content to connect with readers, and major brands like Microsoft and Yahoo! have used his techniques. His writing has been featured in The Huffington Post and The New York Times, and his book “Net Words” is a must-read for mastering conversational copywriting.
14) Ann Handley: MarketingProfs
Ann Handley is a marketing expert who founded MarketingProfs, a platform that helps marketers improve their skills and stay current on industry trends. She focuses on creating engaging, high-quality content and has made MarketingProfs one of the most respected resources in the marketing world. Her book “Everybody Writes” is a must-read for anyone looking to improve their writing skills.
She is also a sought-after keynote speaker, delivering talks at major events like Content Marketing World and SXSW. Her insights on content marketing, email marketing, and social media have been featured in publications like The Wall Street Journal and Forbes.
15) Kate Toon: Kate Toon Copywriter
Kate Toon is an expert in knowledge of consumer behavior and SEO algorithms to create effective and engaging content. Her work has been featured in top publications, and she’s a popular speaker and consultant in the field of copywriting and content marketing.
16) Henning M. Seibert: Copywriting Portfolio
Henning M. Seibert is an experienced copywriter who has worked in diverse niches such as finance, health, and technology for over a decade. His writing is clear, concise, and persuasive, making complex topics accessible to a wide audience. Moreover, Henning has created website copy, blog posts, and sales materials for major brands such as Siemens and The Economist, as well as smaller businesses and startups, always bringing his unique voice and style to the table.
17) Roberta Rosenberg: MGP Direct
Roberta Rosenberg is an experienced copywriter and marketing strategist with 20+ years of helping businesses grow. She founded MGP Direct, a marketing agency, that offers copywriting, branding, and strategic planning services. Roberta’s writing is clear, precise, and persuasive, which helps her clients connect with their audience.
She has worked with major corporations like IBM and Verizon, as well as smaller businesses and nonprofits. Roberta also shares her expertise as a speaker and consultant. She spends her time discussing topics like copywriting, branding, and marketing strategy with audiences worldwide.
18) Bob Bly: Copywriter Bob Bly
Bob Bly is a copywriter with 30+ years of experience who has worked with large corporations to small businesses. He is known for writing persuasive and effective copy in various niches, including finance, health, and technology.
Bob’s writing is clear and concise, and he has a talent for connecting with readers and encouraging them to purchase his clients’ products or services. Bob is also a respected speaker and consultant in the marketing industry, providing insights on topics such as lead generation and email marketing.
19) Sonia Simone: Remarkable Communication
Sonia Simone is a copywriter and marketing strategist with over 20 years of experience. She is the founder of “Remarkable Communication” and offers services such as copywriting and marketing consulting. Sonia’s writing is known for its clarity, humor, and persuasive power. She has worked with clients in various industries, including technology, finance, and health.
Sonia is also the co-founder and Chief Content Officer of Copyblogger, a popular marketing website. She shares her knowledge on content marketing, email marketing, and audience engagement with audiences globally as a sought-after speaker and educator in the marketing world.
20) Michel Fortin: Michel Fortin
Michel Fortin is an experienced marketing strategist and copywriter, who has worked with clients ranging from small businesses to big brands like AT&T and Citibank. His writing is known for its persuasive power and ability to emotionally connect with readers, helping his clients to generate leads and sales.
He specializes in direct response copywriting, web copywriting, and email marketing, with a portfolio that spans various industries. Michel is also a respected speaker and consultant, sharing his expertise in copywriting, conversion optimization, and marketing strategy with audiences worldwide.
21) John Carlton: Marketing Rebel
John Carlton is a copywriter and marketing consultant with over 30 years of experience. He founded “Marketing Rebel” and has worked with clients ranging from small businesses to major corporations like Apple and IBM. John specializes in direct-response copywriting that emotionally connects with readers and motivates them to take action. He is also a speaker and educator, sharing his insights on copywriting, marketing strategy, and persuasion with audiences worldwide.
22) Derek Halpern: Social Triggers
Derek Halpern is a marketer and founder of “Social Triggers” focusing on consumer behavior psychology. He specializes in website optimization, email, and social media marketing, and has worked with various clients. Derek’s strength lies in simplifying complex concepts into actionable insights, and he is also a popular speaker and educator.
23) Gary Bencivenga: Bencivenga Bullets
Gary Bencivenga is a famous copywriter with 40+ years of experience. He founded “Bencivenga Bullets”, a newsletter focused on marketing. Gary’s specialty is in direct response copywriting, and his work has generated billions of dollars in sales. He has worked with big brands and has experience in various industries.
Gary is known for his storytelling and emotional writing style, which grabs readers’ attention and motivates them to take action. He is also a respected educator and mentor, sharing his insights with aspiring copywriters and marketers globally.
24) Dan Kennedy: Magnetic Marketing
Dan Kennedy is a well-known marketing strategist, author, and consultant. He specializes in direct-response marketing and has helped clients in various industries to generate millions of dollars in revenue. Dan focuses on understanding the audience’s needs and emotions to create effective marketing messages. He is also an author of numerous books and courses on marketing and entrepreneurship and a popular speaker.
25) Ray Edwards: Ray Edwards International
Ray Edwards, the founder of “Ray Edwards International” agency, helps businesses increase sales and profits through marketing strategies. With 30+ years of experience, Ray has worked with startups to Fortune 500 companies, specializing in direct response copywriting. He’s a speaker, educator, and author of “How to Write Copy That Sells”.
26) Jason Swenk: Jason Swenk
Jason Swenk, the founder of “Jason Swenk” consultancy, helps marketing agencies and entrepreneurs to grow and scale businesses. Jason has 20+ years of experience in the marketing industry and has worked with startups to Fortune 500 companies.
People know him for his expertise in digital marketing and his capacity to design effective marketing strategies that produce results. Additionally, Jason is a respected speaker and educator, who shares his insights on marketing and entrepreneurship with audiences around the world. He has written several books, including “Accelerating Your Agency”, which provides practical advice for agency owners looking to grow their businesses.
27) Jay Baer: Convince & Convert
Jay Baer is a digital marketing expert who founded “Convince & Convert” to help businesses improve their digital marketing strategies. Over 25 years, Jay has collaborated with startups to Fortune 500 companies. His company excels in content marketing, social media marketing, and customer experience. Jay’s strategies deliver results.
Jay is also a respected speaker and educator, sharing his insights on marketing and entrepreneurship with audiences around the world. He has written several books, including “Youtility: Why Smart Marketing Is About Help Not Hype”, which has become a go-to resource for marketers looking to create more customer-centric marketing strategies.
28) Aaron Orendorff: IconiContent
Aaron Orendorff founded “IconiContent” and helps businesses enhance content strategies. He worked with clients of all sizes for 10+ years, creating an effective content that drives results. Aaron speaks and writes on content marketing and entrepreneurship, contributing to top publications such as Entrepreneur and Fast Company. He’s recognized as a leading content marketer.
29) Andy Maslen: Sunfish
Andy Maslen, the founder of the specialized copywriting agency “Sunfish,” has more than two decades of experience and is highly respected in the field of copywriting. He has a reputation for creating impactful content that engages and inspires readers to take action. His work has earned him a reputation as an expert in the field of copywriting.He has collaborated with a diverse range of clients, from startups to multinational corporations. He is a sought-after speaker and educator on the topics of marketing and copywriting.
Moreover, Andy is the author of several best-selling books on copywriting. Including his best-seller “Write to Sell,” which has become a popular resource among copywriters worldwide. His copywriting approach prioritizes ethical persuasion, ensuring that the reader’s interests are always top of mind.
30) evin Rogers: Copy Chief
Kevin Rogers is a copywriter and the founder of Copy Chief, a community and resource hub for copywriters. With over a decade of experience in the industry. Kevin has worked with clients across a range of industries. He is best known for his ability to write copy that connects with readers on a deep, emotional level.
He is also a sought-after speaker and educator, teaching copywriting techniques and business strategies to both aspiring and experienced copywriters. Kevin has one of the best approaches to storytelling and building a strong connection with the reader.
His expertise in copywriting, combined with his business savvy, has helped countless copywriters improve their skills and grow their businesses.