How Much Should a Freelance Writer Charge?

how much should a freelance writer charge

The price range of a freelance writer can range between $5 all the way up to $1,000 per article. It’s no wonder people might be confused as to how much should a freelance writer charge. Why are they able to command such prices? And what is the difference in skill level?

To answer all that, we must first share with you the different tiers when it comes to freelance writers, what skill level they are classified under, and what type of writer earns the most.

Understanding Freelance Writing Rates

Setting the right freelance writing rate is crucial to ensure fair compensation for your skills, time, and expertise. Freelance writer is based directly in proportion based on their skills and branding.

Here are the type of skills that is highly valuable in the current market.⏬

Price Range

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Now if you would like to learn more about different types of writing, here are some articles to look out for:




Different Types of Freelance Writing Rates

Freelance writers employ various pricing structures to charge for their services. Let’s take a look at the most common types of freelance writing rates:

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  1. Hourly Rate: Some freelance writers charge an hourly rate, which compensates them for the time spent on a project. This approach is suitable for tasks that involve ongoing collaboration or extensive research.
  2. Per-Word Rate: Many freelancers charge on a per-word basis, especially for blog posts, articles, or website copy. The rate per word can vary based on factors such as complexity, research requirements, and the client’s budget.
  3. Flat Rate: A flat rate is a fixed fee that covers the entire project, regardless of the time or effort invested. It is commonly used for specific tasks like writing white papers, case studies, or sales letters.
  4. Per-Project Rate: Freelancers may charge a flat fee for a particular project, taking into account its scope, complexity, and deliverables. This approach works well when the project has well-defined requirements and a clear timeframe.

Factors that Affect Freelance Writing Rates

Now if you are looking for a freelancer or trying to determine your rates, here’s what you need to know. Understanding these factors can help you determine the appropriate rate for your services:

  1. Skill Level and Experience: Writers with more experience and a proven track record often command higher rates. Clients are willing to pay a premium for the expertise and quality that experienced freelancers bring to the table.
  2. Type of Project/Content: The complexity and nature of the project or content also play a role in determining rates. Specialized areas like technical writing or niche markets may require additional expertise, research, and time, leading to higher rates.
  3. Industry and Niche: Rates can vary across different industries and niches. Certain sectors, such as finance or technology, may offer higher-paying opportunities due to the specialized knowledge and expertise required.
  4. Research and Expertise Required: Projects that demand extensive research, interviews, or data analysis generally warrant higher rates. The time and effort spent acquiring and verifying information contribute to the overall value of the content.
  5. Time and Effort Involved: The amount of time and effort required to complete a project significantly impacts the rate. More intricate or lengthy assignments that demand meticulous attention to detail may justify higher compensation.

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Industry Standards and Average Rates

To gain a better understanding of the freelance writing market, let’s explore some statistics and data related to average rates:

  • According to industry surveys, the average hourly rate for freelance writers ranges between $30 and $100, depending on experience and expertise.
  • Per-word rates can vary significantly, but a ballpark range is typically between $0.10 and $1.00 per word.
  • Flat rates for specific projects can range from a few hundred dollars to several thousand dollars, depending on the complexity and requirements.

Setting Your Freelance Writing Rates

When it comes to setting your freelance writing rates, consider the following steps:

  1. Evaluating Your Skills and Experience: Assess your strengths, expertise, and industry knowledge. Reflect on the quality of your writing, your niche specialization, and the value you provide to clients.
  2. Calculating a Base Rate: Determine a baseline rate that covers your expenses, time, and desired income. Consider factors like your cost of living, business overheads, and the number of billable hours you can work in a week.
  3. Considering Project-Specific Factors: Adjust your base rate based on the project’s requirements, complexity, research needs, and the time and effort it will demand. Each project is unique, and a tailored rate ensures fairness.
  4. Negotiating Rates with Clients: Be open to negotiation, but also know your worth. Articulate the value you bring to the project and why your rates are justified. Seek a balance that satisfies both you and the client.

Strategies for Charging Higher Rates

If you aspire to charge higher rates as a freelance writer, consider implementing these strategies:

  1. Building a Strong Portfolio and Reputation: Develop a portfolio that showcases your best work and demonstrates your expertise. Cultivate testimonials and positive reviews from satisfied clients to build trust and credibility.
  2. Specializing in Niche Markets: Focus on a specific industry or niche where you can provide unique insights and expertise. By positioning yourself as an authority in that field, you can command higher rates.
  3. Offering Additional Value and Expertise: Go beyond writing and offer additional services like content strategy, editing, or SEO optimization. Providing a comprehensive package enhances the perceived value of your services.
  4. Cultivating Relationships with Higher-Paying Clients: Network and build relationships with clients who have larger budgets and value high-quality content. Developing long-term partnerships can lead to more lucrative opportunities.

Dealing with Low-Rate Offers

Encountering low-rate offers is an inevitable part of the freelance writing journey. Here are some strategies to handle such situations:

  1. Recognizing Red Flags: Be cautious of clients who consistently undervalue your work or demand unreasonable rates. Avoid those who have a history of exploiting freelancers or display poor communication.
  2. Valuing Your Work: Understand the worth of your skills, expertise, and time. Don’t compromise your rates just to secure a project. Stand firm and prioritize fair compensation for the value you provide.
  3. Strategies to Handle Low-Rate Offers: If you choose to negotiate with low-rate clients, consider alternative arrangements like shorter deliverables, reduced scope, or milestone-based payments. Maintain a professional approach while advocating for fair rates.

SECRET Tip on getting more SALES

To earn more income, you need to put on your business hat as compared to your everyday freelancer.

What I did was pack all my deals. For example, if my client is looking to get 5 articles done, I would throw him a discount if he/she decides to work with me. It’s this small effort that clients are always willing to give you the opportunity.

And it works like magic!🎇

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Photo by Andrea Piacquadio on

To find potential clients and choose the right pricing models, follow these strategies:

  1. Prospecting for Clients: Utilize online platforms, freelance job boards, and professional networking websites to identify potential clients. Tailor your pitches and proposals to their specific needs and requirements.
  2. Choosing the Right Pricing Model: Assess the project’s nature and the client’s preferences to determine the most suitable pricing model. Consider factors such as the scope of work, budget constraints, and your preferred approach.
  3. Negotiating Rates Effectively: Approach rate negotiations with confidence and professionalism. Showcase your skills, expertise, and the value you bring to the table. Seek a mutually beneficial agreement that satisfies both parties.


Setting the right freelance writing rates is a crucial step towards building a successful and sustainable career. By considering factors like skill level, project type, industry standards, and market demand, you can establish fair rates that reflect your expertise and provide adequate compensation. Remember to continually evaluate and adjust your rates as your skills and experience grow, aiming to strike a balance between profitability and client satisfaction.


Are hourly rates or per-word rates more common in freelance writing?

Both hourly rates and per-word rates are common in freelance writing, but their prevalence depends on the type of project and client preferences. Hourly rates are typically used for ongoing collaborations, while per-word rates are common for content creation.

How can new freelance writers attract higher-paying clients?

New freelance writers can attract higher-paying clients by specializing in niche markets, building a strong portfolio, offering additional services, and cultivating relationships with clients who value high-quality content.

How should freelance writers handle low-rate offers?

Freelance writers should recognize red flags, value their work, and avoid compromising rates for low-rate offers. Strategies such as negotiating shorter deliverables or reduced scopes can be considered, but it’s important to prioritize fair compensation.

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