Singapore’s bustling real estate market demands top-tier visual content to stand out. Being a successful real estate videographer in Singapore requires a unique skill set and knowledge.
There are plenty of real-life cases of videographers making $40,000 a year alone simply doing videography as a side hustle. These people all would like to be in the real estate market as well.
Just imagine how important it is for an agent to close his/her property, the commission they could be earning can go anywhere from 5 to 6 figures.
With a lot of pressure on the line to close sales, agents are willing to pay anywhere from $300 up to $1,000 per video, and successful videographers are able to produce 10~15 videos per month. That’s considerably large when you compare on Indeed that the average videographer in Singapore makes about $2,918 per month.
However, the amount varies per experience and this article plans to showcase to you what it takes to be one of the best real estate videographers in Singapore.
Meet Gordon; One of Singapore’s Best Real Estate Videographer
Singapore’s real estate market is projected to reach $1.7 trillion in 2023.
With two of Singapore’s main businesses in finance and real estate, it makes sense that supporting the real estate market is a sensible approach to building wealth.
Over the years, I’ve worked with over 100 different agents from all across different agencies and found a home in the real estate business.
8 years in the Videography Production Business
Achieving success as a videographer necessitates years of unwavering dedication and the gradual cultivation of a strong brand presence.
With a track record of collaborating with prominent brands in Singapore such as The Strait Times, Carousell, and Hutton.
Gordon has helped real estate agents close over $100 million worth of real estate sales and is the go-to agent for many landed sales.
The journey towards becoming a triumphant videographer is marked by a commitment to excellence and the patient establishment of a reputable brand identity.
Types of Real Estate Video Production Services
If you would like to learn about the vague pricing of video production services, here are the basic that you need to know:
- Basic Package:
- A simple package, including a brief property tour with basic editing, may range from $200 to $500.
- Standard Package:
- For more comprehensive services, such as additional property highlights, neighborhood shots, and professional editing, the cost might range between $500 and $1,500.
- Premium Package:
- High-end packages that include advanced features like aerial drone shots, cinematic editing, and virtual tours could cost anywhere from $1,500 to $5,000 or more.
- Hourly Rates:
- Some videographers may charge hourly rates, typically ranging from $50 to $150 per hour. This could be relevant for projects that require additional time for customization or special requests.
- Additional Services:
- Extra services such as scriptwriting, voiceovers, or the use of advanced equipment might incur additional charges.
Here’s a quote by Gordon when it comes to creating high-conversion videos:
I firmly believe that attaining success as a real estate videographer often requires embracing a journey marked by valuable lessons learned through numerous failures.
Throughout the 8 years of building up his successful portfolios, Gordon has been widely recognized for his professionalism in the videography space. His job now requires him to attend events to support real estate highlights and make the best memories for real estate agents.
Here’s a look at the latest real estate events that amassed over 3,000 views within the first week.
If you are looking for a professional videographer and would like to contact Gordon, schedule a meeting down below.⬇️
10 Easy Steps to Be a Real Estate Videographer
If the prospect of a career as a real estate videographer sparks your enthusiasm and you’re eager to discover how you can embark on this path, here’s Gordon’s insightful breakdown of his eight years of experience to guide you in getting started immediately.
1) Take Action
99% of people don’t take actions, so if you do, hey you might just be the 1%!
When we are first starting out any side hustle, chances are we are going to be bad at it.
Singapore’s real estate market is a vibrant and dynamic sector, with endless opportunities for videographers.
From luxurious condominiums to quaint HDB flats, Singapore offers a diverse canvas for videographers to showcase their talent.
2) The power of Storytelling
Storytelling can transform a standard property tour into an emotional journey for potential buyers.
And these days, online readers are becoming more impatient with their information. The average view time on Tiktok is 3.33s while Instagram is at 8s per video.
The battle for online engagement is tough and it’s key to take viewers on a voyage through their future home, highlighting key features and the lifestyle it offers.
Selling the dream is what every buyer is looking for.
3) Mastering Lighting and Angles
If you plan to become a professional videographer, you may need to invest in new equipment.
Especially good lighting and mics to aid the video production.
With the online space becoming more competitive, having natural lighting helps boost the video quality and potentially increase the engagement rate.
4) Showcasing Unique Selling Points
Although Singapore has plenty of residential units available in the market.
Every property should be deemed unique, and knowing how to amplify its uniqueness would increase its odds of selling.
As a videographer, your job is to find the angle that would amplify the agent’s marketing strategy and increase their odds of selling the property.
Not an easy job, but it takes time.
5) Equipment Essentials
Apart from the beginner equipment, videographers will need to, at some point, invest more in their equipment.
Here is a list of equipment that you may consider:
- More batteries
- More cameras to cover a different angle
- Lenses to take different shots
- Any equipment such as a teleprompter to aid the agent
6) Editing Magic
The post-production phase is where your videos truly come to life.
There’s a saying that no matter how good you are at taking videos, your actual skill as a real estate videographer is tested through your editing.
Editing software such as Adobe Premiere Pro or Final Cut Pro are the basic investment videographers will need to pay yearly.
Even professional real estate videographers would occasionally visit events and classes to learn new editing techniques and skills to improve their videography and to help their clients.
7) Building a Portfolio
Keep building and keep impressing others
If you want to get more leads and sales, you need to be able to help agents close more sales.
For Gordon, every property video is a “digital property” under his portfolio and he takes great pride in it.
If you plan on becoming a real estate videographer, you will need to constantly fill up your list of successful close sales in your portfolio!
8) Get Credentials
Your portfolio is your calling card. But if you really want more sales, you need a stamp of approval.
Build a strong online presence, showcase your best work, and provide your contact information.
That way, potential clients can instantly check your portfolio before hiring you.
9) Networking in the Industry
Networking is vital. If you want more leads, you need to meet more people. You can do this by:
- Attend real estate events
- Seminars
- Social gatherings
- Collaborate with real estate agents, photographers, and other professionals in the field.
10) Keeping Abreast of Trends
The world of real estate and videography is ever-evolving.
Stay updated with the latest trends, technologies, and most importantly social media reels trends.
This knowledge will set you apart from the competition.
What does it take to be the best videographer?
To be a successful real estate videographer in Singapore, it’s essential to merge creativity with market awareness. Tailor your approach to the unique demands of the local real estate scene.
The job of a real estate videographer is a highly competitive market and being efficient in your job makes all the difference. Remember, the key to success lies in storytelling, technical finesse, and staying attuned to the latest industry trends.
FAQ
What is the average duration of a real estate video in Singapore?
The ideal duration for a real estate video in Singapore is around 1 to 3 minutes. Keep it concise and engaging to maintain viewer interest.
How do I find real estate agents to collaborate with in Singapore?
Attend real estate networking events, join online forums, and use social media platforms to connect with real estate professionals in Singapore.
Are there any legal restrictions on drone use in Singapore?
Yes, there are regulations for drone usage in Singapore. You’ll need to obtain permits and adhere to strict guidelines. Check with the Civil Aviation Authority of Singapore for detailed information.
What editing software do you recommend for real estate videography?
Adobe Premiere Pro(website and YouTube) and Final Cut Pro(Tiktok) are industry-standard software for editing real estate videos. They offer powerful tools for enhancing your footage.
Can I shoot real estate videos with a smartphone?
While a smartphone can capture decent footage, professional DSLR cameras are recommended for the best results. They offer better control over settings and quality. Oftentimes, having equipment such as an SD lens and teleprompter can significantly increase the value of your service as a videographer.
How can I improve my storytelling skills for real estate videography?
Read books, watch films, and practice creating compelling narratives. Understand the art of storytelling to make your videos more engaging.
How much do people charge for real estate videos?
The cost of real estate videography can vary widely depending on several factors, including the location, the level of expertise of the videographer, the scope of the project, and the specific services included. Here are some general guidelines:
Basic Package:
A simple package, including a brief property tour with basic editing, may range from $200 to $500.
Standard Package:
For more comprehensive services, such as additional property highlights, neighborhood shots, and professional editing, the cost might range between $500 and $1,500.
Premium Package:
High-end packages that include advanced features like aerial drone shots, cinematic editing, and virtual tours could cost anywhere from $1,500 to $5,000 or more.
Hourly Rates:
Some videographers may charge hourly rates, typically ranging from $50 to $150 per hour. This could be relevant for projects that require additional time for customization or special requests.
Additional Services:
Extra services such as scriptwriting, voiceovers, or the use of advanced equipment might incur additional charges.
How much is an event videographer in Singapore?
The cost of hiring an event videographer in Singapore can vary based on several factors such as the duration of the event, the scope of coverage, the level of expertise of the videographer, and the services included. It’s advisable to check with local videographers for the most up-to-date rates. Here are some general estimates:
Basic Package:
For basic event coverage, which may include a few hours of filming and simple editing, prices can start from SGD 500 to SGD 1,500.
Standard Package:
More comprehensive packages, covering a full day or multi-day events with professional editing, may range from SGD 1,500 to SGD 3,500.
Premium Package:
High-end packages that include additional services such as drone footage, multiple cameras, and cinematic editing might start from SGD 3,500 and can go up significantly depending on the complexity of the project.
Hourly Rates:
Some event videographers may charge hourly rates, which could range from SGD 100 to SGD 300 per hour.
Additional Services:
Extra services such as same-day edits, express delivery of the final video, or the inclusion of a second videographer might incur additional charges.
Are real estate videos worth it?
Yes, they are! In a world where visual information is widely favored, real estate videos are the best way to capture a reader’s attention.
How much is Singapore real estate worth?
Singapore’s real estate market is estimated to be worth over $1.47 trillion by 2023.
