Are you struggling to attract visitors to your brand-new blog? You’re not alone. Many bloggers have been in the same situation, wondering how to get people to their websites. The good news is that there are many ways to drive traffic to your new blog. In this article, we will discuss some effective strategies that will help you increase your blog’s visibility and attract more visitors.
Understanding the Importance of Traffic
Before diving into the strategies, it’s essential to understand why traffic is crucial for your blog.
The more visitors you have, the more potential you have to turn them into customers or loyal readers. Without traffic, your blog will remain unnoticed and buried in the sea of other websites. Therefore, it’s vital to have a robust strategy in place to attract visitors to your blog.
Also, the number of organic traffic is directly correlated to a blog’s earnings. Here’s how much Adsense is paying per visitor for a blog per month.
As you can see, the amount of earnings blog earnings grows as more traffic is gained simply because Ad networks are willing to pay more for high-authority websites, and the number of visitors is directly related to quality per user.
Many blogging courses such as Project 24 | Income School pushes their course member to reach over 100,000 visitors per month because that amount is safe to be a full-time income. Do check out their Youtube video detailing how much money a blog earns per thousand visitors. Once you are done, be sure to read below on the best strategy to get traffic.
Now before we go right ahead, please understand that blogging is not a get-rich-quick and you will need time to grow your traffic organically. With these 5 strategies, you can be sure your blog page will get that 100,000 visitors per month target.
Firstly, when it comes to building online traffic, the most effective way that has been around for over 10 years now is to optimize a blog for search engines. SEO, or Search Engine Optimization, is a technique that helps improve the visibility of your blog in search engine results.
By implementing SEO strategies, you can ensure that your blog appears in the top search results, making it easier for people to find your website.
Here are some SEO optimization strategies that you can implement:
Google is constantly finding the best information to help its search inquiries.
Every month, roughly 70 million new posts are published on WordPress, and finding the best article to rank on page one on Google can be really difficult.
According to Ahrefs, less than 10% of content written will be picked up by Google and only less than 1% of it will rank on page one.
In order to find the best content to rank on page one, Google scans through every article to find keywords that they are looking out for.
This can be broken down into short-tailed and long-tailed keywords. This way, when people search for those keywords, your blog will appear in the search results. However, avoid stuffing too many keywords in your content as it can negatively affect your SEO.
To find the best keywords that Google is looking out for, effective bloggers typically rely on paid keyword research tools like Ahrefs, SEMRush, or RankIQ. There are many other keyword research tools out there but generally, these 3 keyword research tools are the best in the market for their value.
Keyword planner tools are one of the most expensive investments a blogger has to pay monthly. I pay for my keyword planner tool $50 per month. While you may think that is expensive, keyword research tools like Ahref or SEMRush are asking for over $100 per month for their services. They are great tools but I wouldn’t recommend it to beginners just starting out.
Instead, I highly recommend RankIQ which is the keyword research tool that I am using and I have made huge progress thanks to their service.
A meta description is a brief summary of your blog that appears in search engine results.
It’s essential to write an engaging meta description that entices people to click on your website. Make sure to include the relevant keywords in the meta description.
Here are some rules of thumb to follow:
- Keep it within the word limit
- The first 12 words should be the main way to grab a reader’s attention
- Use images that make the reader want to click to find out more
Create Quality Content
Google highly values what the searchers are acting upon a business website. A website with a high bounce rate is considered bad. A landing page should have an average bounce rate of 70~90%. This means that 10~30% of users are still scrolling through your website which is actually really good.
What is considered high-quality content is debatable as some niches don’t actually require much effort compared to others. There are over 200 SEO ranking factors from Google and definitely an article would not be able to fulfill all 200 of them.
There are a ton of SEO experts out there giving lousy advice on how to boost a website’s ranking. They would come up with all kinds of fancy ideas(P.S. selling you courses) to make it sound like creating quality content is difficult. So what’s the best advice out there?
In order to get higher traffic, all you need to do to your blog is to ensure that your content is informative, engaging, and relevant to your target audience.
Google rewards websites that offer valuable content to their visitors. The simple way to think about it is:
Will my searchers read all the way till the end of the article?
Seriously, that’s all you need to know if your content is truly a quality article. Nothing fancy.
Google looks at session duration, the longer the read time, the higher chance your content will rank higher since advertisers are looking for high session duration.
high session duration = higher chance on page one = higher earnings from ads
Social Media Promotion
Social media is a powerful tool that can help you reach a wider audience and drive traffic to your blog. The best trick to leverage social media for your blogs is to automate the content process. FYI, social media managers don’t want you to know this!
These days, most social media allow content to be scheduled for a later time, this helps readers and fans to anticipate the time when a content will be published. Therefore, interaction per content could be higher.
For example, HustleVentureSG automates most of its social media content. Once a blog is written, it automatically converts to links and is placed on 3 of my social media. By automating your work, you spend less time on the market and more time on delivering results.
Here are some social media promotion strategies that you can implement:
Choosing the Right Platform
Not all social media platforms are the same. They all differ based on the user’s demography and preferences.
It’s essential to choose the platforms that align with your target audience. For instance, if your target audience is young people, Instagram might be the right platform for you to market. However, if you’re targeting professionals, LinkedIn might be the right choice.
As a startup, I highly recommend pushing out via LinkedIn first. This builds a business reputation and other businesses would be more likely to work with you.
Engage with Your Audience
Social media is all about engagement. High views, clicks, and comment all play a role in pushing out your content to a larger audience. Therefore, it’s crucial to interact with your audience regularly. Respond to comments, ask questions, and encourage discussions.
This way, you can build a loyal community of followers who will share your content and drive traffic to your blog.
Email marketing is another effective way to drive traffic to your brand-new blog. Apart from social media, email subscribers are the die-hard fans of your business, they follow because they love what you provide. The ROI(return on investment) for every dollar invested in email marketing equals to $36. It’s no wonder businesses are constantly asking for your emails.
Social media = provide free content or information while email subscribers = provide exclusive deals and promotions. Think of email marketing as the end goal for building traffic. You want their email to update them on future content or products you would sell in the future.
Therefore, Here are some email marketing strategies that you can implement:
Offering incentives is a great way to encourage people to subscribe to your email list. For instance, you can offer a free e-book, a discount code, or a free course. This way, you will attract more subscribers and drive more traffic to your blog.
If you would like to learn the surefire way to get high email subscribers, do check out my other article on how to build a fool-proof email list for free from scratch.
Send Regular Newsletters
Sending regular newsletters is crucial for keeping your subscribers engaged. Make sure to send relevant and valuable content that aligns with your subscribers’ interests. Also, don’t hesitate to include links to your blog posts in your newsletters.
While a newsletter may seem like a hassle, it helps to provide information and valuable insights to your business and the brand overall.
Guest blogging is a technique that involves writing blog posts for other websites in your niche. By doing so, you can reach a wider audience and drive traffic to your blog. Here are some guest blogging strategies that you can implement:
Before submitting a guest post, it’s essential to research the websites that you want to write for.
Make sure that the website aligns with your niche and target audience. Also, check their domain authority and traffic to ensure that it’s worth your time.
Write High-Quality Content
Writing high-quality content is crucial for guest blogging. Ensure that your guest post offers valuable information to the readers. Also, make sure to include a link to your blog in the author bio or within the content. If you want to check out a full detail of guest posting, you can try out our service below for guest posting!
Guest Post [PREMIUM]
Collaborating with other bloggers or businesses in your niche can help you reach a wider audience and drive traffic to your blog. Here are some collaboration strategies that you can implement:
I love hosting webinars, your fans or interested buyers are more likely to attend such events. This means as long as you are able to bring the traffic into a sales funnel, you are surely able to close a few good deals out of it.
Hosting webinars with other bloggers or businesses can help you reach a wider audience and establish yourself as an expert in your niche. Make sure to choose a topic that aligns with your target audience and promotes your blog.
Cross-promoting with other bloggers or businesses is an effective way to drive traffic to your blog. For instance, you can write guest posts for each other’s blog or share each other’s content on social media.
Now if you would like to quickest way to create leads for your business, ads are the way to go.
Paid advertising is a technique that involves paying for ads on search engines or social media platforms. Although it requires a budget, it can be an effective way to drive traffic to your brand-new blog. Here are some paid advertising strategies that you can implement:
Google Ads is a paid advertising platform that allows you to display your ads on Google search results. By targeting the relevant keywords, you can ensure that your blog appears in the top search results and attract more visitors.
Facebook Ads is a paid advertising platform that allows you to display your ads on Facebook and Instagram. By targeting the relevant audience, you can ensure that your ads appear to people who are interested in your niche.
How long does it take to see results from these strategies?
It depends on the strategy you’re using and your target audience. However, it’s important to be patient and consistent with your efforts. Don’t expect immediate results, and keep testing and refining your strategies to see what works best for you.
Should I focus on one strategy or use multiple strategies?
It’s best to use a combination of strategies to drive traffic to your blog. This way, you can reach a wider audience and attract visitors from different sources.
How often should I publish new blog posts?
It’s important to have a consistent publishing schedule to keep your audience engaged. However, the frequency depends on your niche and target audience. Make sure to publish high-quality content that offers value to your readers.
Can I buy traffic for my blog?
Buying traffic is not recommended as it can negatively affect your SEO and reputation. Instead, focus on organic strategies that can help you attract genuine visitors to your blog.
Do I need to invest in paid advertising?
Paid advertising is not necessary, but it can be an effective way to drive traffic to your blog. However, it requires a budget, and it’s important to ensure that it aligns with your goals and target audience.
How can I measure the success of my traffic-driving strategies?
It’s essential to track and measure the success of your traffic-driving strategies to see what works best for you. You can use tools such as Google Analytics to track your website traffic and see where your visitors are coming from. Additionally, you can monitor your social media engagement and email open rates to gauge the effectiveness of your campaigns.
Driving traffic to a brand-new blog can be a daunting task, but it’s not impossible. By implementing the strategies mentioned above, you can attract more visitors and establish yourself as an authority in your niche. Remember to focus on high-quality content, engage with your audience, and be patient with your efforts. With time and consistency, you can see significant growth in your blog’s traffic and subscribers.
How can I drive traffic to a brand-new blog? – this is a question that many bloggers ask themselves when starting out. If you would like a 30+ minute guide sharing step-by-step on how to drive traffic to your website for free, be sure to click on the link to the article.
Remember, to be a successful blogger, learn to focus on the right target audience, provide value, and be consistent with your efforts. By implementing the strategies mentioned above and staying committed to your goals, you can succeed as a blogger and drive traffic to your brand-new blog.