Freelancing platforms are on the rise at every economic recession and there are now more than ever people going online to try to find ways to make money. The content writing business is also growing in popularity as a result.
With the rise of social media, businesses have been able to achieve their marketing objectives faster than ever. The ease with which these businesses share information and content has made it easy for individuals to establish a brand and connect with their target audience efficiently.
Take note that HustleVenture started out as a content writing business and we have transitioned into an SEO agency. As the founder, I hope that sharing my journey of building a content writing business could help you kick-start your side hustle and hopefully turn it into a business.
Why Content Writing?
While there are 101 ways you can make money online. However, only a handful of them can make you a full-time income. One of which is content writing!
There are multiple news articles on how people started their own successful 6th-figure content writing business. As easy as it sounds most of the time, content writing is a lot of work. The amount of hours and ending typing in the hope you will be successful is tough.
I started content writing because it was a skill that wasn’t simply based on my qualification. When it comes to content writing, there are many forms of profitable writing. The current best-selling writing skill in the market is SEO writing. For each article based on my result, I am able to charge upwards of $200 up to $1,000 per article.
How to make money with a freelance writing business
If you’re looking to freelance as a content writer, you’re going to have to offer one or more of the following services: Content writing is one of the most popular freelance services offered today. And if you’ve got the talent to write well, then you can definitely earn a good living off this skill alone. The only issue is that it’s extremely competitive: There are thousands of writers out there vying for the same clients, and you often have to bid low just to get your foot in the door.
So how do you stand out from the crowd and make sure you get enough work to sustain yourself? Here are some tips:
The most important thing to keep in mind when building your freelance business is staying consistent. You can’t expect to build a business if you don’t put in the work consistently. In the free time that you have from low demand times, do focus on marketing yourself and build your own personal brand stronger. For me, it was building HustleVentureSG by posting daily content to ensure my readers are reading the latest trend on making money.
Invest in your education
See this as an investment in your future. Not only will you be boosting your confidence, but you’ll also be equipping yourself with the skills you need to truly succeed. To improve my content writing business, I invest every earnings I had in learning how to write better and easy-to-understand content for all my readers. If you are looking to invest in yourself, you can go with the low-cost approach of reading books from the library or watching Youtube videos on How-to videos.
Build an online presence
Make sure you have a blog where you can showcase your work and give readers a taste of your personality. Make sure you also have a social media presence on platforms like Facebook, Twitter, and Instagram. In today’s Internet trend, going to Tiktok can be one of the best ways to influence the younger generation, if you are looking to reach out to older business people type, I would highly suggest LinkedIn.
Keep in mind the 2-second rule, which is the amount of time the audience will spend on each individual content. It’s important for a content creator to capture the reader’s attention within these 2 seconds to get a better audience rating.
Ultimately, you want to create a product or service that delivers value to your clients. Whether you’re writing blog posts or creating content for your client’s websites, you have to make sure that what you create is of immense value to your clients. You can do that by offering a discount link by signing up through your affiliate or sharing some “hot tips” on a certain topic.
Creating a brand for yourself will help you stand out from the crowd. A brand can be anything from the name of your business to the color scheme of your website. As long as it’s consistent and embodies your business, it’s a good brand. Branding takes time and dedication toward building it, most importantly, trust in the business.
10 easiest ways to make money as a freelance writer
Being in this industry for over 10 years now, here are the top 10 easiest ways to make money as a freelance writer:⬇️
1. Content Creation for Blogs and Websites
Blogs and websites constantly need fresh and engaging content to attract and retain their audience. As a freelance writer, you can offer your writing services to various online platforms and businesses. By delivering high-quality articles, blog posts, and website content, you can establish long-term relationships with clients, leading to a steady stream of income.
2. Copywriting for Sales Pages & Marketing Materials
Copywriting is a specialized form of writing that aims to persuade readers to take a specific action. Businesses often require skilled copywriters to create compelling sales pages, product descriptions, email campaigns, and other marketing materials.
Mastering the art of copywriting can lead to lucrative freelance opportunities and higher income potential. You can check out Kelly; Fiverr top writer making over $168,000 doing copywriting.
3. eBook and Ghostwriting Services
If you have a talent for storytelling and the ability to adopt various writing styles, consider offering eBook and ghostwriting services. Many individuals and businesses seek ghostwriters to write books, memoirs, and other long-form content. As a freelance writer, you can monetize your creativity and writing skills by helping others bring their ideas to life.
4. Freelance Journalism and Reporting
For those with a passion for journalism and investigative reporting, freelance writing opportunities exist in the media industry. You can pitch story ideas to newspapers, magazines, and online publications. Reporting on current events, features, and human-interest stories can not only provide a stable income but also offer the satisfaction of making a difference through your writing.
5. Technical Writing for Manuals and Guides
If you possess strong analytical skills and can communicate complex information clearly, technical writing might be your niche. Many industries, such as technology, healthcare, and engineering, require writers to create user manuals, product guides, and technical documentation. Technical writers are in demand and often well-compensated for their expertise.
6. Resume Writing and Personal Branding
In today’s competitive job market, professionals seek assistance in crafting standout resumes and building strong personal brands. If you have a flair for showcasing individuals’ skills and accomplishments, offer resume writing and personal branding services. Your expertise can help job seekers land their dream positions, making it a rewarding and profitable endeavor.
7. Niche Blogging and Affiliate Marketing
Choose a topic you are passionate about, and start a niche blog to share your knowledge and insights. As your blog gains traffic and popularity, you can monetize it through affiliate marketing. By promoting products and services relevant to your niche, you can earn commissions for each successful referral, creating a potential source of passive income.
8. Content Editing and Proofreading
Not all writers excel in editing their own work. Offer content editing and proofreading services to other writers, bloggers, and businesses. A polished and error-free piece of content is essential for maintaining credibility and professionalism, making your editing skills highly valuable.
9. Guest Blogging and Content Syndication
Expand your reach and visibility by guest blogging on popular websites and publications. By contributing valuable content to established platforms, you can attract new readers and potential clients to your freelance writing services. Additionally, content syndication allows you to republish your articles on various websites, increasing your exposure and driving traffic to your own blog or website.
10. Creating Online Writing Courses and Workshops
Share your writing expertise and knowledge by creating online writing courses and workshops. Platforms like Udemy and Teachable offer a marketplace for selling digital courses. Teaching aspiring writers can be personally fulfilling while providing you with a reliable income stream.
The most important thing when building your own Content writing business
All businesses are built on three core components: Marketing, operations, and finance. When it comes to content writing, you can make money by offering your services either as a freelancer or by starting your own business. But no matter which path you choose, it’s important to keep these components in mind to ensure your business is successful.
As the name suggests, marketing is responsible for getting your business in front of the right people. The right marketing mix for you depends on various factors, such as your product or service and target audience. To reach out to more people for your content writing business, branching out to other freelancer platforms works great but the number 1 trick to making the most is investing in targeted ads with Google Ads to reach out to small businesses. Reaching out to a number of small businesses, it helps you as a content writer to build small but effective relationships.
Once you have clients and are making money, the next step is to keep the operations running smoothly. This means having a well-organized workspace, hiring competent employees, and maintaining a good relationship with your clients. At some point in your business, you will start to hit a plateau where you aren’t able to provide enough quality content at a certain timeline. To beat that, invest more into your business by hiring people(make sure that your contents are worth good money first) or subscribe to a AI content writer such as Jasper.ai or WriteSonic.
Finally, it’s important to keep track of your finances, particularly your cash flow. This will not only help you forecast future cash flow but will also help you make better decisions. I great financial business tip I learn when managing my business income is to use the STOP, which is savings, taxes, operation, and profit. By separating or dedicating where your equity goes, you will have better chances of managing it.
Content writing is one of the most sought-after skills in the freelance space. There are plenty of ways you can make money with this skill, and you can scale up your income as you master these skills. That being said, the most important thing is to stay consistent.
You can’t expect to build a business if you don’t put in the work consistently. Make sure you invest in your education and brand yourself, and you’ll have no trouble scaling up your income. Ultimately, the key to success is to develop your skills, build a brand around them, and find a way to get in front of the right people.