How to Make Money on Instagram in 2023

Best ways to get paid by businesses or traffic

Instagram is changing FAST and the way to make money on Instagram may be changing soon! With Elon Musk rapidly improving Twitter and adding new features, many other social media are playing the catch-up game to learn from one of the richest billionaires. Twitter used to be burning cash it had like crazy due to money mismanagement. However, thanks to Elon, he showed how even Twitter can thrive even with only 20% of its workforce.

From making a few million a year and burning billions of dollars, to earning multiple million dollars streams of income through social media. Elon has definitely changed the way social media is run. If you are a social media manager or a content creator, you need to keep up with the trend.

While Twitter might just be the next exciting topic, Instagram is still one of the most popular social media platforms in the world, with over one billion monthly active users. What started as a simple photo-sharing app has evolved into a powerful marketing tool, with businesses and individuals alike using it to promote their products, services, and personal brands.

Social media marketing is changing so fast that what this post is sharing on May 2023 may be entirely new ways to make money on social media by the end of 2023.

While changes may happen quickly, the skillset of social media marketing remains the same. With the right strategies, content, and tools, you can turn your Instagram account into a lucrative source of income. In this article, we will show you how to make money on Instagram, step-by-step.

A Guide for Influencers & Content Creators

Now, to make this content refreshing to the readers, I will be breaking them down old ways to make money through Instagram with a newly added twist in between. I will also share new and potential money-making ways you can get ahead of your competitors.

Sponsored Posts


One of the most popular ways for influencers to make money on Instagram is through sponsored posts.

Sponsored posts are when a brand pays you to create content featuring their product or service. These posts typically include a caption and a photo or video featuring the product.

Check out the bottom part of the page and you would see our company being featured on the Instagram story from Benjamin Chong.

To get started with sponsored posts, you’ll need to have a significant following on Instagram. Brands typically look for influencers with at least 10,000 followers, although some may work with smaller accounts as well. Once you have a following, you can start reaching out to brands or signing up for influencer marketing platforms that connect influencers with brands.

When creating sponsored posts, it’s essential to make sure they fit your brand and your audience’s interests. Only work with brands that align with your values and create content that your followers will find interesting and engaging.

Transparency is also key – make sure to disclose that the post is sponsored.

Affiliate Marketing

Affiliate Post

I love affiliate marketing.

Affiliate marketing is when you promote a product or service and earn a commission for each sale made through your unique affiliate link.

Many brands have affiliate programs that influencers can sign up for and start promoting.

To be successful with affiliate marketing, you’ll need to have a strong relationship with your audience and be able to promote products that are relevant to them. Choose products that you genuinely believe in and use yourself, and make sure to disclose that you’re using an affiliate link.

Sell Your Products

If you have your products, Instagram can be an excellent platform to sell them. You can use Instagram to showcase your products, build a following, and drive traffic to your website or online store.

To sell products on Instagram, you’ll need to have a business account and set up a shop on the platform. You can then tag products in your posts and stories, making it easy for your followers to purchase them. Instagram also offers a checkout feature, allowing users to purchase products without ever leaving the app.

Create and Sell Digital Products

Another option for making money on Instagram is creating and selling digital products. Digital products can include ebooks, courses, templates, and more. You can use Instagram to promote and sell these products to your followers.

Screenshot 2023 05 04 181910

For example, HustleVentureSG also has a landing page link that can direct you to our channel, so do check them out!

By doing this, users can also be redirected to our service page.

To create and sell digital products, you’ll need to have some expertise in a particular area and create valuable content that your audience will find helpful. You’ll also need to set up a sales funnel, including a landing page and email marketing, to sell your products effectively.

Offer Services

If you offer a service, such as photography, social media management, or coaching, Instagram can be an excellent platform to find new clients. You can use Instagram to showcase your work, build a following, and connect with potential clients.

To offer services on Instagram, you’ll need to have a strong portfolio and showcase your expertise through your content. You can also use Instagram’s messaging feature to connect with potential clients and book appointments.


How many followers do I need to make money on Instagram?

While there is no set number, most brands look for influencers with at least 10,000 followers. However, some brands may work with smaller accounts if they have a highly engaged audience.

How much money can I make on Instagram?

The amount of money you can make on Instagram depends on several factors, including your following, engagement rate, and the type of content you create. Some influencers make thousands of dollars per post, while others make a few hundred dollars.

Do I need to disclose sponsored posts?

Yes, according to FTC guidelines, you must disclose sponsored posts. You can do this by using hashtags like #sponsored or #ad.


Instagram is an excellent platform for influencers to make money, whether through sponsored posts, affiliate marketing, selling products, or offering services. However, it’s essential to stay authentic and transparent with your audience and only work with brands that align with your values. With dedication and hard work, you can turn your Instagram account into a profitable business. Remember, the key to success is to create valuable content that resonates with your audience and builds a loyal following. Use this guide as a starting point and explore the various ways to monetize your Instagram account. Good luck!

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