Email Marketing Rules


Email marketing’s power is matched only by how incredibly misunderstood it is. There is a ton of information online showing what successful email marketing can result in a business. In today’s business world, email marketing has become a crucial part of a business’s success. For every dollar you put into email marketing, you will get an average of $36 return. So is that worth it for you?

Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Chad White, an expert in the field of email marketing, authored the book. His years of experience and knowledge to the table in this well-written and informative book.

What this Book Talks About

Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…

  • Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactive wisely
  • Understand the factors that cause inbox providers to block senders to ensure your emails are delivered
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that avoid errors and speed up production

The author focuses on frameworks in the final section of the book, which provide step-by-step guides for businesses to implement various email marketing strategies, including welcome campaigns, abandoned cart campaigns, and re-engagement campaigns.

One of the strengths of this book is its practical approach. The book explains to readers how to implement the right strategies and best practices discussed in the book. The author provides clear and concise explanations of each topic. Most importantly, the book provides well-organized and easy-to-follow checklists and frameworks.

By reading this book, you will learn to craft the best email to have a higher click-through rate, build a reliable brand that people will want to follow, and have better success for your online business.