Social media has become an integral part of our daily lives. Whether it’s to catch up with friends and family, share experiences, or find new information, people spend a significant amount of time on social media platforms. This has made SMM(social media marketing) an essential component of any business strategy.
In this article, you will learn 10 ways to get your brand name out ASAP, how to turn it profitable, and how to get the best social media manager for the job.
Why Business Owners Need SMM
We all know what happened during the Covid-19 pandemic when countries all around the world had to go on lockdown. Businesses closed down one after another not being able to drive customers as they used to. The ones that survived are the ones in touch with social media marketing.
Businesses were taught one harsh lesson:
Go remote or risk losing your business
The pandemic was a huge wake-up call to businesses that have not already ventured online to quickly get into it. Businesses were willing to pay tens of thousands of dollars just to get their brand name out. Everyone was desperate to clear their inventory as fast as possible.
So if you have a product or service that’s not listed online, you need to learn to do it.
Benefits of Social Media Marketing
On average, the typical social media user interacts with 6.6 social media platforms and they typically follow at least 3~5 pages that would often follow for. In order to pretend a user’s attention, social media marketing is a crucial step to getting eyeballs in the business brand. In total, there are 10 benefits that businesses need to know about social media marketing.
1) Increased Brand Awareness
If you were born in the Gen Z era, you may not know how expensive marketing was back then. The only online advertisements were TV commercials and subway station billboard advertising.
Now thanks to social media, marketing a brand is almost considered free and reaches potential customers who may not have heard of your business before.
2) Improved Customer Engagement
What I love most about social media marketing is how easy it is to work B2C and B2B with a few text messages.
By responding to comments, messages, and reviews, you can show your customers that you care about their needs and are dedicated to providing excellent customer service.
This can lead to increased customer loyalty and positive word-of-mouth marketing, which can ultimately help to drive sales.
3) Cost-Effective Marketing
Unlike traditional marketing methods, such as television or radio ads, social media platforms allow you to reach a large audience at a fraction of the cost.
The best part of all, many social media platforms offers targeted advertising options, which allow you to reach specific demographics and increase the effectiveness of your marketing campaigns.
4) Increased Website Traffic
Bringing in traffic to your website is a lot easier now thanks to social media.
By including links to your website in your social media posts, you can direct potential customers to your website and increase the chances of converting them into paying customers.
5) Enhanced Customer Insights
Social media platforms provide valuable insights into your customers’ preferences and behaviors. A great social media marketer is able to pick this information up and create content so that customers can better understand your brand.
By analyzing engagement metrics, such as likes, shares, and comments, you can gain a better understanding of what your customers are interested in and tailor your marketing strategies accordingly.
Not to forget, social media platforms can help you to gather feedback from your customers and identify areas where you can improve your products or services.
6) Increased Sales
By promoting your products or services with special offers or discounts to your followers, you can encourage them to make a purchase.
Buy 1 get 1 today!
Additionally, social media platforms allow you to showcase customer reviews and testimonials. Which can help to build trust and credibility with potential customers and ultimately lead to increased sales.
7) Improved Customer Satisfaction
You’ll be surprised that some customers will be more than happy to tag your business to share their great experiences. Thanks to social media, brand outreach by customers is one of the best genuine ways to build sales.
Most importantly, businesses get to respond directly to customer’s inquiries which can help build customer satisfaction. By responding to customer inquiries and complaints in a timely and professional manner, you can improve customer satisfaction and loyalty.
8) Competitive Advantage
Chances are that you have a competition that sells a similar product or service to yours. So what can you stand out for?
The answer usually always lies with marketing. By staying active on social media platforms and providing valuable content to your followers. You can differentiate yourself from your competitors and attract more customers.
Who remembers the old days when advertisement costs used to be 6-month contracts and businesses had to commit a large sum to advertise?
Now thanks to social media marketing, businesses can adapt to suit specific needs and goals easily. Whether a small startup or a large corporation, social media platforms can provide a cost-effective and customizable way to reach your target audience and promote your products or services.
10) Access to Global Markets
It’s crazy to not tap into the global market to drive sales of your product or service!
Social media platforms provide a global reach that can help businesses to expand their customer base beyond their local market.
By utilizing social media platforms to promote your products or services to a worldwide audience, you can increase your sales and revenue and take advantage of new business opportunities.
Why Social Media is Marketing more important than ever?
Did you know that you can pay Google ads based on clicks?
It’s crazy to think for just $1, you could convert your traffic into a customer for your service. Whether it is to sell an e-book, a course, or a service. A business that understand and utilizes social media marketing will reign above the others who doesn’t.
Businesses are willing to pay $2,000 up to $10,000 for a social media manager to drive sales and bring in traffic. As more businesses started to take notice of the power of online advertising, the cost of ads will increase over time. This is why businesses are constantly on a lookout for the next social media.
The cost of running ads on Tiktok used to be $5 per 1000 page view. Now the cost has increased to $10 per 1000 page view. There will always be the next popular social media company where user will chase after the hype. But users who stay on a platform typically would conform to a certain demographic or characteristic.
For example, LinkedIn is known for business type engagement, Facebook is for older folk looking to understand the Internet, and Tiktok is more short form content for Gen Z. Understanding and tackling the right social media is a social media manager’s expertise.
Social Media Marketing Isn’t a Basic Skill
The worst mistakes any business can do in today’s online marketing is not hiring the right social media marketer.
It’s crazy to think you would pay thousands of dollar only to get low level results from social media. There is a lot of information to process around social media and getting customer isn’t straightforward as one might think. Here’s what a good social media marketer would do:
- Branding: A good SMM knows how to place your brand in an image or showcase it on a product or service
- Content creation: A social media manager should be skilled in creating high-quality, engaging content for social media platforms. This includes text, images, and videos.
- Communication: Communication is a key skill for a social media manager. They need to interact with customers and followers, as well as collaborate with other team members.
- Analytics: A social media manager should be able to analyze data and metrics to measure the success of social media campaigns and identify areas for improvement.
- Adaptability: Social media is constantly evolving! So a social media manager should be adaptable and able to keep up with changes in the industry.
A great social media manager usually never ever share his/her traits to others. They know that their skills are worth a lot of money and usually don’t like to work with businesses who don’t give them the right spacing to work in. You can tell if a social media manager is great in the job when their previously managed social media platform is able to drive sales. The number of sales or earnings can greatly affect the salary of a social media manager which is why they always will work to bring in more sales to businesses.
How to get a Good Social Media Manager
As an online business myself, I learn the hard way of using a bad social media manager. They provide low-quality content and the worst part of all is they are not commited to driving traffic. It’s crazy!
One of the worst mistakes you can do is searching through freelancing platforms like Fiverr and Upwork(famous for scams) to run your social media. To simplify the interview process, here’s what you need to talk about:
What is your existing social media account that you manage?
This is a great way to judge their social media portfolio and how they run the companies online marketing
How do you convert online readers into customer?
This question will always move towards how a social media maanger is able to understand running advertisement and managing it.
How many hours are you able to commit and how fast you take to complete a task
This allow you to judge how much work can be given to the individual and whether they are skillful with their work.
Anyway, here’s a video version by Marley Jaxx which I find could be helpful as well to understand how you should be screening through a social media manager.
Guideline to how much you should pay for SMM
If you are looking for a full-time social media manager, you should be looking at between $3,000 to $8,000. The perks of hiring a social media manager is that they aren’t looking for commision. Instead, they are looking to build you traffic.
I found that paying based on conversion rate, number of increased viewership, and engagement rate really helps to motivate my social media manager. This makes them addicted to working for my brand, write better content and pushing it out to a larger audience. A win for both of us!
Need a Social Media Manager?
At HustleVentureSG, we have our very own social media manager with 20 years of experience. Heck, we have hundreds of writers writing on our platform!
They love to chase after new trends and help build businesses from scratch all the way up. Simply put, they are addicted to social media!😅
They are hungry to build content that drives sales and find joy in building up businesses. Just look at Edmund(founder of HustleVentureSG) and a client(Benjamin) on Instagram that recently just started with us. We only run online businesses organically and it really shows the difference.
If you are looking for a social media manager, do share with us your needs and requirements. We will response within 24 hours, schedule a video call with you, and work a step-by-step growth plan for your business.