An average 2,500-word pillar post article will take about 1 hour (if you’re a professional) if not up to 3~8 hours. The time will be spent on thinking, writing, and editing.
So why having pillar posts is important on your website important? In this article, you will find out why and how writers are able to make a 6-figure income from this!
Why 2,500 words?
A 2,500-word pillar post is worth way more value as compared to a response and staple post. A pillar blog post is an in-depth blog post. That is used to publish on a company blog that covers all aspects of a specific topic. These blog posts are 2,000 to 3,000 words long, and they are optimized for search.
The reason why SEO experts recommend more than 2,500 words to be posted on their website(the best is on WordPress) is that it should be enough content information that lets Google want your content to be indexed. The best strategy to get more traffic onto the website is to have at least 5 pillar posts to set your website from others.
So Here’s How to Get Started?
Your first 2,500 article is probably going to suck. But that’s okay!
Take the time to practice and after your first 5 articles, you should be able to get the hang of it and understand what steps you need to take to produce really good sellable content.
At first, it’s going to be a drag having to keep looking at what you have written. Your process may even take 5 to 8 hours just to get the content out but just know that it will get better over time. Here’s the step-by-step guide example on the pillar post to also make a profitable blog.
Write a simple title first
Start by thinking about what you would like to write. For pillar posts, you would want to tackle content on “how-to”, “what are”, and “why” articles as Google loves answers to question posts such as:
I want to write about how to write 2,500 words!
Like this title itself, you are going to learn the steps I take to get a good 2,500-word article out. Make the title as generic as possible and we will come back to that later once we have more meat in the content. That way, we have a rough idea of what we would like to write about.
Put in all the headings you would like to talk about
Once you got a title thought off, the next step is to break it down into as many headings and sub-heading as possible so that writing content on the heading itself would be direct.
Generally, a good 2,500-word pillar post should consist of 5 H2 headings and up to 15 H3 headings. Take your time and dive into the Internet to see what topics you can write about more for your content to add more depth.
Find all keywords on Google (for free)
You don’t have to spend a crazy amount of money doing keyword research. You can start by scrolling down to the bottom of Google searches to find the top searches the people are looking for.
Another way you can do that is by downloading the extension called Keyword Everywhere tool which would place all keywords your searches are searching for on the right-hand side of Google searches.
Take note, put at least 1~5 short-tail keyword and 1~2 long-tail keywords onto Google documents first to keep.
Open up all internal and external links
Get all the links you want to use in your article. This boosts Google to take your article in given there are more resources for them to use on your article. Add at least 3 internal and external links in your article.
Here comes the long and tedious process of them all that determines a professional and a beginner writer. A 6-figure writer knows how to keep their content as concise and easy to read as possible. A rule of thumb they typically follow is to keep between 3~5 sentences.
Also, all writers will need to have Grammarly, you can start with the free version and once you have made some cash you may want to look into getting the paid version. The paid Grammarly provides good content structuring for your article so that it becomes more presentable and easy to read for readers.
At the end of the content, to provide the BEST VALUE, you need a strong CTA so that readers can follow up to learn more. Whether it is to subscribe to your channel, purchase a product or service, or go to another link to find out more.
A good call to action should be as straightforward as possible preferably packed in 1 sentence. Such as clicking on the subscribe button here!
Scroll to the top and think of a better title
Now that all the information is added, you will want to think of a better title. A good title must have “clickbait worthy”, all the numbers for viewers to know and resolve a Q&A.
If you can’t think of what title to use, I suggest you use a title generator to craft some good titles for you to choose from.
Ctrl+F and find all keywords
Now, if you have added some keywords in the content, then try to add more of them. You can do this by clicking on Ctrl+F to search how many short and long-tail keyword is being used.
Like this article, you would be able to find most of the top searches related topics (notice they are bold) in this article since I have taken down all of the most important keywords.
Straighten out Content
At this stage, if you can add more keywords and search questions to the article, your article would most likely stand out from the competition. So spend most of your time here finding, adding keywords, and allowing the content to still be easy to read.
I highly recommend you read it at least 3 to 5 times before publishing since pillar posts are the most important content on your page.
Finally, before publishing, you will want to create a thumbnail that is catchy enough to want viewers to click on it. Make your title stand out or add an emoticon to express the emotion in the image.
That way, your viewers are fully prepared to know what can possibly happen once they have read your article.
Market your content OUT!
After you have published your content, here comes the hard part, marketing your content. Most writers fail to do this because they think their content is good enough that it sells itself. That cannot be further away from the truth.
Use Social Media
A 6-figure writer will know that it is a lot easier to get traffic from social media pages. Depending on what you sell or provide, picking the right social media to market your content is important. For example, HustleVentureSG is a personal finance and side hustle publication, to get traffic, its main audience typically comes from LinkedIn(business page) and Instagram.
To get traffic faster, using paid traffic can be a great way to bring in inquiries. Viewers would rather click on paid traffic rather than organic sometimes because it shows how dedicated they are to provide a product or service solution.
You can also share your content on publications or newsletters, they are a great source of traffic. Given that most of them are niched down to the subject, it hits the target audience a lot easier.
If you want to learn to make Money Writing
Thanks for reading to the end! If you like what I have provided and what to know more, about the *secret* tools that I used daily, and how I build a strong audience. Be sure to check out my E-Book “Steps to be a 6-figure Content Writer”. The book is 10,000 words long and it is packed with information on how to get started, build an income, and make content writing a 6-figure business.